I wrote the scripts for all of the TV and video below, and took a lead role in casting and production.
This TV spot was developed for Yes on 34, a California initiative that aimed to repeal the death penalty. It features Martin Sheen as the voice talent.
Nurse Jeanne Rizzo is featured in this 30-second TV spot for No on Prop 8.
Jettoe worked with Bongo Films on a series of short videos for VisitLodi.com.
I worked with Bayer Crop Science to tell the story of their biologics research team, which focuses on understanding the complex relationships between plants and beneficial microbes.
"Baggy Pants" is a 30-second TV spot developed for the California Office of Traffic Safety.
"Hidden Camera" is one in a series of TV spots developed for the "Make the Right Turn" campaign for the California Highway Patrol. The reactions are real and unscripted.
This spot came to be known as "The Bubble," and was used three times to urge a "no" vote for three parental notification initiatives. Part of its success is that it acknowledges the ways in which people struggle with this controversial issue.
In addition to my work with Caltrans to prevent litter, I worked with the Los Angeles Department of Public Works on "Can it!" – a litter prevention campaign specific to L.A.
Jettoe worked with the Sacramento Municipal Utility District on this whimsical spot urging SMUD customers to contact them before signing any solar contracts.
"Make it in Scrubs" was a campaign developed for The California Wellness Foundation to promote careers in healthcare. This spot aired during the season finales of "Scrubs" and "ER."
Intel commissioned us to develop a short animated video that talked about the advancements made in transistors in a fun way. I developed the story and script for this video that breaks down complicated technology in an easy-to-understand way.