"Jettoe" is a nickname, and it's been with me for a while. When I was two, I could not say my name correctly. No matter how hard I tried, "Jerry" came out sounding like "Jettoe." (I was two, give me a break.) My mom thought it was cute so it became my nickname for a while. Well, eventually I got the pronunciation right and nobody ever calls me Jettoe nowadays, even my mom. But when I was looking for a name for my business, JerryLowe.com was taken. Jettoe Advertising & Graphic Design was born. And I was surprised to learn that Urban Dictionary refers to Jettoe as a "preppy way to say ghetto," (å la Tar-zhay) so I guess I'm ghetto fabulous too. I'll take it.
