Muck Rack just released their annual journalist survey and there are some pretty dismal results from a public relations professional's perspective. Among them, 53% of U.S.-based journalists do not rely on press releases at all, and just 3% of journalists worldwide said they rely on press releases sent via newswires heavily.
But, encouragingly, 49% of journalists said they would be more likely to pay attention to a press release if it contained an infographic. So on that note, I'm proud to share a recent infographic I produced with Blue Shield of California.
Also, please check out the corresponding fact sheet here, which includes a graphic sidebar.