Last year I worked with Bongo Films to create a series of videos for Bayer Crop Science, and today I finally get to share with you a version approved for external audiences!
The videos explain the process Bayer uses to develop biological products for crop applications. For my friends who may be concerned, biologicals are not GMOs (Genetically Modified Organisms). Rather, they are naturally-occurring lifeforms (mostly bacteria) which are categorized and studied for their potential use. For example, if a certain bacteria were to inhibit a harmful mold that occurs on a crop's root system, and IF this bacteria can be safely developed, applied and produced on a mass scale, then that might be a new product. Such products have been shown to be safer for the environment than their chemical counterparts.
My role in the project was to take the very complicated "brain dump" from the Bayer scientists, sift through it, and distill it into several easy-to-understand video scripts that targeted scientists in other fields. Because the target audience was other scientists, even the external version (which was further simplified) is still pretty complicated... just a warning.
But it was a great opportunity to learn about a subject I didn't know much about before starting the process. And it was great to meet and interact with Bayer's brilliant scientists and to tour their world-class research and development facility in West Sacramento.