Well it’s Flashback Friday and I thought I’d look back to a series of videos we produced for the Sacramento Municipal Utilities District (SMUD). SMUD wanted to urge their customers to sign up for their “Home Performance Program,” which included an assessment of a home’s energy usage and efficiency, and then also recommended ways that energy efficiency could be improved (new windows, improving roof, sealing leaky air ducts, etc.)
We cast Dave Dugan to deliver all of the information. We’d worked with Dave before… he is the voice of one of my favorite radio spots that I wrote for California Bonds called “This Day,” which you can listen to here.
He was a pro, doing take after take of essentially pointing at nothing…we added graphics later that he would be pointing to.
The program was a success, generating over 20,000 visits to the web page, with a 15% conversion rate to initiating an energy audit.
Here’s the introductory video:
Here are the rest of the videos:
Here are supporting campaign materials:
- A door hanger for select neighborhoods
- A direct mail postcard
- Multiple sizes of online banner ads
- Yard signs for participants to display on their lawns